Google has decided to sell its Performics search marketing unit to the France-based advertising holding company Publicis Groupe.
Performics had been owned by DoubleClick, and ever since Google’s acquisition of that company in March 2008, Google has been expected to unload Performics.
The conflict of interest is pretty clear, given that Performics advises clients on how to maximize their visibility on Google, writes New York Times.
Launched in 1998, Performics currently has over 130 search engine marketing (SEM) clients and nearly 200 search marketing specialists with employees in US, UK, Germany, Australia, Singapore and China.
“Publicis Groupe has been a leader in the advertising industry for decades, and we believe Performics’ growing business will benefit from being a part of it,” Eric Schmidt, chairman and CEO, Google, has said.
Maurice Lévy, chairman and CEO, Publicis Groupe, has said, “The acquisition of Performics will not only bring critical mass to Publicis Groupe’s formidable Search capabilities, but it will also enhance our affiliate marketing and overall performance marketing offering.”
Friday, August 8, 2008
Google Content Gets Enhanced
New enhancements that Google has announced today and that will be available in the coming months are the next step in the integration and in enabling standard industry functionality on the Google content network:
Excerpts from their blog -
# Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.
# Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.
# Improved Ads Quality: Brings performance improvements within the Google content network.
# View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.
We are enabling this functionality by implementing a DoubleClick ad-serving cookie across the Google content network. Using the DoubleClick cookie means that DoubleClick advertisers and publishers don't have to make any changes on their websites as we continue our integration efforts and offer additional enhancements.
Excerpts from their blog -
# Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.
# Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.
# Improved Ads Quality: Brings performance improvements within the Google content network.
# View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.
We are enabling this functionality by implementing a DoubleClick ad-serving cookie across the Google content network. Using the DoubleClick cookie means that DoubleClick advertisers and publishers don't have to make any changes on their websites as we continue our integration efforts and offer additional enhancements.
Thursday, August 7, 2008
Social Media Growth Rate
According to VNU.net, nearly half of the online adult population around the world is a member of at least one networking site, with Facebook and MySpace between them housing over 170 million monthly active users.
Other social media activity is also continuing to grow at a frenetic pace. According to Wave3 research of active users:
* 394m watch video clips online
* 346m read blogs
* 321m read personal blogs
* 307m visit a friend's social network page
* 303m share a video clip
* 272m manage a profile on a social network
* 248m upload photos
* 216m download video podcasts
* 215m download podcasts
* 184m start their own Blog
* 83m upload a video clip
* 160m subscribe to an RSS feed
(According to Wave.3 Social Media Tracker - Universal McCann)
Friendster gets $20 million Funding & a New CEO
Friendster is not dead yet. The pioneering social network announced on Tuesday that it has raked in $20 million in venture funding led by IDG Ventures and has hired Richard Kimber as its new CEO.
Kimber was hired from Google, of all places, where he served as the regional managing director in Southeast Asia. That's key for Friendster, which has seen most of its recent growth in the Asia-Pacific region, to the point where it's now the No. 1 social network in countries such as Singapore, as well as the Asian leader overall, according to ComScore. Friendster has been translating the site into different Asian languages and focusing on growth there rather than trying to patch things up in the States.
He takes over from Kent Lindstrom, who will remain on Friendster's payroll after serving as CEO since early 2006. Founder Jonathan Abrams left amid the site's U.S. decline, and he now runs an invitation start-up called Socializr.
Baidu’s Q2 Profits Up 87 Percent
Chinese search engine Baidu (NSDQ: BIDU) reported its Q2 results today, and its profits came in at 265 million yuan, or $38.6 million, versus 141.9 million yuan ($20.7 million) a year earlier, beating the average expectation of $35.5 million from analysts. Revenues doubled to 802.6 million yuan ($117.5 million) from 401.3 million yuan ($58.8 million) a year earlier, a 100 percent increase. The company expects another uptick in Q3 on account of increased Olympics traffic.
IDG: Although all of Baidu’s revenues come from its China operations, CEO Li said “Our Japan operation is progressing well,” and that the company spent 30 million yuan there during the quarter. He said that Baidu will “open a research and development center in Shanghai later this year to serve Japan-related search applications.” Release here.
Google Launches Music Onebox- Free Music Service in China
Google announced the launch of a new music service called Music Onebox which will offer users a brand new archive to choose music from, in a simple and legal manner.
"We are launching Music Onebox to give users an easy and legal way to find the music they're looking for, and to give music labels and publishers a new channel to distribute, promote and make money off of their valuable music content," a Google spokesperson explained.
The service, available only in China, will be promoted through the company’s home page by directing users searching for a certain song or artist to the Web site www.top100.cn. The service allows downloading and streaming tunes, blocking out all users outside the country.
The financial backing is ensured by Chinese basketball superstar Yao Ming and according to the company’s officials, the money coming in from the advertising contracts will be split between the Web site, music labels and publishers.
The reason why such a strategy was first considered for China is mainly related to the fact that the music companies keep searching for ways of breaking into the market and reaching the same status achieved in the United States and Europe. Once the promotion campaigns will take full effect, the Web site’s traffic will rise and the clients will demand more space for their ads, it is expected that Music Onebox will become a major success for Google.
"This legal music service will help users avoid dead links, slow downloads, inaccurate search results, and poor quality or incomplete songs," Google’s officials explained in a statement, referring to the virtually inexistent paid music download system, which leaves music enthusiasts with the sole option of turning to unsecure and low quality pirated versions of their favorite songs.
Saturday, August 2, 2008
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Friday, August 8, 2008
Google to sell its Performics search marketing unit to Publicis Groupe
Google has decided to sell its Performics search marketing unit to the France-based advertising holding company Publicis Groupe.
Performics had been owned by DoubleClick, and ever since Google’s acquisition of that company in March 2008, Google has been expected to unload Performics.
The conflict of interest is pretty clear, given that Performics advises clients on how to maximize their visibility on Google, writes New York Times.
Launched in 1998, Performics currently has over 130 search engine marketing (SEM) clients and nearly 200 search marketing specialists with employees in US, UK, Germany, Australia, Singapore and China.
“Publicis Groupe has been a leader in the advertising industry for decades, and we believe Performics’ growing business will benefit from being a part of it,” Eric Schmidt, chairman and CEO, Google, has said.
Maurice Lévy, chairman and CEO, Publicis Groupe, has said, “The acquisition of Performics will not only bring critical mass to Publicis Groupe’s formidable Search capabilities, but it will also enhance our affiliate marketing and overall performance marketing offering.”
Performics had been owned by DoubleClick, and ever since Google’s acquisition of that company in March 2008, Google has been expected to unload Performics.
The conflict of interest is pretty clear, given that Performics advises clients on how to maximize their visibility on Google, writes New York Times.
Launched in 1998, Performics currently has over 130 search engine marketing (SEM) clients and nearly 200 search marketing specialists with employees in US, UK, Germany, Australia, Singapore and China.
“Publicis Groupe has been a leader in the advertising industry for decades, and we believe Performics’ growing business will benefit from being a part of it,” Eric Schmidt, chairman and CEO, Google, has said.
Maurice Lévy, chairman and CEO, Publicis Groupe, has said, “The acquisition of Performics will not only bring critical mass to Publicis Groupe’s formidable Search capabilities, but it will also enhance our affiliate marketing and overall performance marketing offering.”
Google Content Gets Enhanced
New enhancements that Google has announced today and that will be available in the coming months are the next step in the integration and in enabling standard industry functionality on the Google content network:
Excerpts from their blog -
# Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.
# Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.
# Improved Ads Quality: Brings performance improvements within the Google content network.
# View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.
We are enabling this functionality by implementing a DoubleClick ad-serving cookie across the Google content network. Using the DoubleClick cookie means that DoubleClick advertisers and publishers don't have to make any changes on their websites as we continue our integration efforts and offer additional enhancements.
Excerpts from their blog -
# Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.
# Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.
# Improved Ads Quality: Brings performance improvements within the Google content network.
# View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.
We are enabling this functionality by implementing a DoubleClick ad-serving cookie across the Google content network. Using the DoubleClick cookie means that DoubleClick advertisers and publishers don't have to make any changes on their websites as we continue our integration efforts and offer additional enhancements.
Thursday, August 7, 2008
Social Media Growth Rate
According to VNU.net, nearly half of the online adult population around the world is a member of at least one networking site, with Facebook and MySpace between them housing over 170 million monthly active users.
Other social media activity is also continuing to grow at a frenetic pace. According to Wave3 research of active users:
* 394m watch video clips online
* 346m read blogs
* 321m read personal blogs
* 307m visit a friend's social network page
* 303m share a video clip
* 272m manage a profile on a social network
* 248m upload photos
* 216m download video podcasts
* 215m download podcasts
* 184m start their own Blog
* 83m upload a video clip
* 160m subscribe to an RSS feed
(According to Wave.3 Social Media Tracker - Universal McCann)
Friendster gets $20 million Funding & a New CEO
Friendster is not dead yet. The pioneering social network announced on Tuesday that it has raked in $20 million in venture funding led by IDG Ventures and has hired Richard Kimber as its new CEO.
Kimber was hired from Google, of all places, where he served as the regional managing director in Southeast Asia. That's key for Friendster, which has seen most of its recent growth in the Asia-Pacific region, to the point where it's now the No. 1 social network in countries such as Singapore, as well as the Asian leader overall, according to ComScore. Friendster has been translating the site into different Asian languages and focusing on growth there rather than trying to patch things up in the States.
He takes over from Kent Lindstrom, who will remain on Friendster's payroll after serving as CEO since early 2006. Founder Jonathan Abrams left amid the site's U.S. decline, and he now runs an invitation start-up called Socializr.
Baidu’s Q2 Profits Up 87 Percent
Chinese search engine Baidu (NSDQ: BIDU) reported its Q2 results today, and its profits came in at 265 million yuan, or $38.6 million, versus 141.9 million yuan ($20.7 million) a year earlier, beating the average expectation of $35.5 million from analysts. Revenues doubled to 802.6 million yuan ($117.5 million) from 401.3 million yuan ($58.8 million) a year earlier, a 100 percent increase. The company expects another uptick in Q3 on account of increased Olympics traffic.
IDG: Although all of Baidu’s revenues come from its China operations, CEO Li said “Our Japan operation is progressing well,” and that the company spent 30 million yuan there during the quarter. He said that Baidu will “open a research and development center in Shanghai later this year to serve Japan-related search applications.” Release here.
Google Launches Music Onebox- Free Music Service in China
Google announced the launch of a new music service called Music Onebox which will offer users a brand new archive to choose music from, in a simple and legal manner.
"We are launching Music Onebox to give users an easy and legal way to find the music they're looking for, and to give music labels and publishers a new channel to distribute, promote and make money off of their valuable music content," a Google spokesperson explained.
The service, available only in China, will be promoted through the company’s home page by directing users searching for a certain song or artist to the Web site www.top100.cn. The service allows downloading and streaming tunes, blocking out all users outside the country.
The financial backing is ensured by Chinese basketball superstar Yao Ming and according to the company’s officials, the money coming in from the advertising contracts will be split between the Web site, music labels and publishers.
The reason why such a strategy was first considered for China is mainly related to the fact that the music companies keep searching for ways of breaking into the market and reaching the same status achieved in the United States and Europe. Once the promotion campaigns will take full effect, the Web site’s traffic will rise and the clients will demand more space for their ads, it is expected that Music Onebox will become a major success for Google.
"This legal music service will help users avoid dead links, slow downloads, inaccurate search results, and poor quality or incomplete songs," Google’s officials explained in a statement, referring to the virtually inexistent paid music download system, which leaves music enthusiasts with the sole option of turning to unsecure and low quality pirated versions of their favorite songs.
Saturday, August 2, 2008
Subscribe to:
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