Thursday, June 30, 2011

How Justin Timberlake bought into Myspace

As Specific Media was hammering out deal points with News Corp. over its $35-million acquisition of Myspace, the digital media company's founders — brothers Tim and Chris Vanderhook — met with Winnaman and Timberlake's manager to talk about a potential partnership.

Monday, June 27, 2011

The Rise and Inglorious Fall of Myspace

At its December 2008 peak, Myspace attracted 75.9 million monthly unique visitors in the U.S., according to ComScore (SCOR). By May of this year that number had dropped to 34.8 million. Over the past two years, Myspace has lost, on average, more than a million U.S. users a month. Because Myspace makes nearly all its money from advertising, the exodus has a direct correlation to its revenue. In 2009 the site brought in $470 million in advertising dollars, according to EMarketer. In 2011, it's projected to generate $184 million.

Traffic To This $100 Million Google Site Plummeted 94% In 4 Months

Last November, Google lifted the curtain on Boutiques.com, the result of the search giant's $100 million acquisition of Like.com, to great fanfare.

Less than 6 months later, traffic to the site dropped off by 94%. In January, Google AdPlanner estimated Boutiques.com had 2.6 million visitors per month; in April, the estimate was 170,000 visitors. Even worse, it seems that no one noticed.



Sunday, June 26, 2011

Employment Site Monster Starting a Network on Facebook

Monster is adapting its job search functionality to social networking with BeKnown, an app that lets users set up a professional network on Facebook.

BeKnown, set to go live on Monday, will let Monster users import their data to Facebook and set up professional networks there as well.

Facebook Preparing for $100 Billion IPO in Early 2012

Facebook is preparing itself for an IPO that could easily top $100 billion, according to a new report.

At $100 billion, Facebook’s impending IPO would be one of the largest in history, quadrupling Google’s $23 billion IPO in 2004.

Thursday, June 30, 2011

How Justin Timberlake bought into Myspace

As Specific Media was hammering out deal points with News Corp. over its $35-million acquisition of Myspace, the digital media company's founders — brothers Tim and Chris Vanderhook — met with Winnaman and Timberlake's manager to talk about a potential partnership.

Monday, June 27, 2011

The Rise and Inglorious Fall of Myspace

At its December 2008 peak, Myspace attracted 75.9 million monthly unique visitors in the U.S., according to ComScore (SCOR). By May of this year that number had dropped to 34.8 million. Over the past two years, Myspace has lost, on average, more than a million U.S. users a month. Because Myspace makes nearly all its money from advertising, the exodus has a direct correlation to its revenue. In 2009 the site brought in $470 million in advertising dollars, according to EMarketer. In 2011, it's projected to generate $184 million.

Traffic To This $100 Million Google Site Plummeted 94% In 4 Months

Last November, Google lifted the curtain on Boutiques.com, the result of the search giant's $100 million acquisition of Like.com, to great fanfare.

Less than 6 months later, traffic to the site dropped off by 94%. In January, Google AdPlanner estimated Boutiques.com had 2.6 million visitors per month; in April, the estimate was 170,000 visitors. Even worse, it seems that no one noticed.



Sunday, June 26, 2011

Employment Site Monster Starting a Network on Facebook

Monster is adapting its job search functionality to social networking with BeKnown, an app that lets users set up a professional network on Facebook.

BeKnown, set to go live on Monday, will let Monster users import their data to Facebook and set up professional networks there as well.

Facebook Preparing for $100 Billion IPO in Early 2012

Facebook is preparing itself for an IPO that could easily top $100 billion, according to a new report.

At $100 billion, Facebook’s impending IPO would be one of the largest in history, quadrupling Google’s $23 billion IPO in 2004.