Nielsen Online, a service of The Nielsen Company, today announced that four out
of the five top referring Web sites to Wikipedia, which has grown nearly 8,000
percent over the last five years, are search engines, led by Google. In April,
61 percent of visitors from home and 66 percent of visitors from work to
en.wikipedia.org were referred from Google (see Table 1). Yahoo! Search was
the second most common referring site to English-language Wikipedia, referring
19 percent and 16 percent of visitors from home and work, respectively. Other
searchproviders to make the top five referring destinations for Wikipedia were
MSN/Windows Live Search and AOL Search.
Table 1: Top Referring Sudomains for en.wikipedia.org for April 2008 (U.S.)
Subdomain Percent of Subdomain Percent of
Visitors at Home Visitors at Work
www.google.com 61 www.google.com 66
search.yahoo.com 19 search.yahoo.com 16
www.wikipedia.org 11 www.wikipedia.org 9
search.msn.com 5 search.msn.com 6
aolsearch.aol.com 3 search.live.com 4
Source: Nielsen Online
Note: Referral traffic is not unduplicated. Visitors can be referred from
more than one Web site during the month.
"Search providers dominate Wikipedia's referring traffic because of
itsscope and value as an information resource," said Michael Pond, media
analyst,
Nielsen Online. "The site's rapid ascent, with audience levels comparable to
popular brands such as eBay and MySpace, demonstrates the success of its
collaborative nature -- readers can edit entries and add information. This
consumer involvement has led to an increase in blog mentions of Wikipedia,
which builds the site's relevance and credibility."
In the past five years, Web traffic to Wikipedia has skyrocketed, increasing
nearly 8,000 percent from April 2003 to April 2008. Year-over-year growth rates
indicate surges where Wikipedia gained traction in the online marketplace (
Table 2: Web Traffic Growth at Wikipedia (U.S., Home and Work)
April Unique Audience (000) YOY Growth
2003 700 NA
2004 2,082 197%
2005 6,753 224%
2006 25,970 285%
2007 45,934 77%
2008 55,820 17%
Source: Nielsen Online
Thursday, September 18, 2008
Wikipedia U.S. Web Traffic Grows 8,000 Percent in Five Years
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1 comments:
Alexa calls itself a web information company. No introduction is required to be given about Alexa. Alexa is one of the most prolific search engines more so in the use as against the rest of the world. There are rife speculations on and off that Alexa is a spy ware. The Alexa toolbar is often regarded as a spy ware by many vendors. However, the antivirus company Symantec describes the toolbar as a trackware. Antivirus company McAfee also assigns a danger to the Alexa toolbar. The tests conducted by the former on the Alexa toolbar showed downloads that are thought to be spyware, adware, or other unwanted programs. Apart from McAfee, that has marked Alexa toolbar as Adware-Alexa, a “Potentially Unwanted Program” even other antivirus vendors have done the same.
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