Traffic To This $100 Million Google Site Plummeted 94% In 4 Months

Last November, Google lifted the curtain on Boutiques.com, the result of the search giant's $100 million acquisition of Like.com, to great fanfare.

Less than 6 months later, traffic to the site dropped off by 94%. In January, Google AdPlanner estimated Boutiques.com had 2.6 million visitors per month; in April, the estimate was 170,000 visitors. Even worse, it seems that no one noticed.