Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to help get search engines to index and rank their Flash pages.
This situation hasn't been ideal for searchers either, as this limitation has kept them from seeing potentially great matches for their queries because they've been locked away in Flash files.
According to Adobe and Google, all of that is changing. Google is launching a "deep algorithmic change," augmented by Flash reader technology supplied by Adobe, that enables them to "read" Flash files and extract text and links from it for better indexing and ranking. This could be great news for both site owners and searchers.
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Tuesday, July 29, 2008
Google Now Crawling And Indexing Flash Content
Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to help get search engines to index and rank their Flash pages.
This situation hasn't been ideal for searchers either, as this limitation has kept them from seeing potentially great matches for their queries because they've been locked away in Flash files.
According to Adobe and Google, all of that is changing. Google is launching a "deep algorithmic change," augmented by Flash reader technology supplied by Adobe, that enables them to "read" Flash files and extract text and links from it for better indexing and ranking. This could be great news for both site owners and searchers.
This situation hasn't been ideal for searchers either, as this limitation has kept them from seeing potentially great matches for their queries because they've been locked away in Flash files.
According to Adobe and Google, all of that is changing. Google is launching a "deep algorithmic change," augmented by Flash reader technology supplied by Adobe, that enables them to "read" Flash files and extract text and links from it for better indexing and ranking. This could be great news for both site owners and searchers.
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