A blog news report says Google is set to buy new aggregator Digg for a handy $200 million — possibly.
Technology blog TechCrunch has reported that Google is close to a deal to purchase news aggregator Digg for a whopping $200 million. Or it may not, as Microsoft might step in.
According to the blog, the deal might be almost done, or it might fall through, or Microsoft might come in with a bid. But at present a Google deal seems likely, if maybe still a couple of weeks from closing.
Founded in 2004, Digg has become possibly the best-known of the news aggregators, a successful example of Web 2.0 – and it has a healthy ad deal with Microsoft.
If the Google deals goes through, Digg would come under Google News.
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