Google trends provides a great suite of search analysis tools and the trend is apparent in the US, the UK, Australia and Canada and could well hint that advertising budgets are being squeezed as the economy slows and search engine optimisation methods are taking their place.
Traditional Pay Per Click is very much "You get what you pay for" and as soon as the budget is turned off the traffic stops. An SEO campaign whilst much more "slow burning" will yield longer term traffic results as sites climb the natural search listings.
If the trend does reflect a change in attitudes and focus it&s an interesting change on emphasis in the online marketing world.
Whether the markplace will changing in the coming months or this is a deeper trend only time will tell.
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